i’m cullen, and my passion is design. good design.

i desire to create more, with less.

Dieter Rams, the “Godfather of Design”, said it best:

“We need less and less of the kind of products whose production and use squander resources and are a burden on the environment.

Less and less of the kind of products that stimulate the desire to buy, but are barely used, quickly set aside, thrown away and then replaced with new ones.

Less and less of the kind of products that are nothing more than fashion and become obsolete as soon as that fashion has passed.

Less and less of the kind of products that break quickly, wear out, and age prematurely.

In their place we need more and more products that really are- and do- what the buyer and user should expect from them: the facilitation, enhancement, and strengthening of lives.

I believe that one of the most important responsibilities of design- perhaps the most important, in respect of society- is to help lighten the chaos that we are forced to live in today.”