Honeybee Plumbing Case Study

I was able to create a face for Honeybee Plumbing with a full logo and work materials design. The logo features a corporate yet playful honeybee and plunger icon for simple brand recognition and memorability. The “o” in “Honeybee” is a branding element that can be used for patterns and other designs with a recognizable honeycomb shape.

 Preliminary Sketches

Mockups

Atomic Deli Ad Campaign

Atomic Deli is a retro-inspired sub shop in New York City. With this brief in mind, I fully branded the company and gave it a fun and confident personality to resonate with the boisterous locals it hosts. This involved logo design and the ad campaign “Bigger is Better.“ The campaign involved unifiying the designs of a truck, posters, direct mailer set, and billboard.